Unlawful Biometric Data Collection

Has a business in New York City collected your  biometric data?

Biometric data can include your body measurements, your eye color, your face shape, your gait, and other individual characteristics. Cutting-edge computer vision technology allows companies to collect biometric data from security camera footage. 

The combination of individual characteristics and movement data may be the latest adaptation of cool tech; or an invasion of personal privacy by Big Brother – depending on one’s perspective.  But in either case, it is illegal under New York law when a business is profiting from your data. 

Small disclosure signs have begun appearing outside of various stores alerting people to the possibility of biometric data collection, such as at: 

  • Fairway Supermarket
  • Joe & The Juice
  • Macy’s 
  • T-Mobile 
  • TJ Maxx 


If you have visited one of the stores listed above or another establishment collecting biometric data, or have knowledge regarding any other business in New York City that collects biometric information from customers, please fill out the form below, call us at (646) 290-8433, or email Biometrics@PollockCohen.com, and our firm will promptly contact you for a free consultation.


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