Amazon's Unlawful Biometric Data Collection

A class action lawsuit against Amazon was filed (see complaint) in a federal court in Washington alleging the company’s automated collection of customers’ biometric data at Amazon Go stores violated New York law and people’s right of privacy. 

If you’ve shopped at an Amazon Go store in New York, and were not aware that your biometric data was being collected and possibly shared, please let us know. Please fill out the form below or email  for a free consultation.

What is Biometric Data?

Biometric data can include your body measurements, your eye color, your face shape, your gait, and other individual characteristics. Amazon collects this information every time you walk into an Amazon Go store. Have you ever noticed the dozens of sensors on the store’s ceiling? You probably haven’t; but they certainly have noticed you.

This cutting-edge technology is the engine behind Amazon’s “Just Walk Out” strategy which allows customers to bypass cashiers. The combination of individual characteristics and movement data may be the latest adaptation of cool tech; or an invasion of personal privacy by Big Brother – depending on one’s perspective.  But in either case, it is illegal under New York law without the customer’s consent. 

The lawsuit was filed by Pollock Cohen and co-counsel Surveillance Technology Oversight Project (STOP), Peter Romer-Friedman Law PLLC, with Bursor & Fisher, and Riverside Law Group.

Small signs have recently appeared outside Amazon Go stores alerting people to the possibility of biometric data collection. If you think your data may have been collected without your knowledge, we’d love to hear from you.

If you have visited an Amazon Go Store in New York City, please fill out the form below, call us at (646) 290-8433, or email , and our firm promptly will contact you for a free consultation. You might be able to join this class action lawsuit.


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A class action lawsuit is a way for a group of people who have suffered similar harms to bring a single collective case and share in any potential award. You become part of a group, with far more potential power than filing a lawsuit on your own—and at no cost to you.

Filing a class action lawsuit allows us to consolidate evidence, witnesses, and litigation expenses to make the lawsuit more efficient and effective. The collective “clout” of the class is typically far more effective than an action by any individual plaintiff.

No! The attorneys work on contingency, and only get paid if the case is successful. Any fees they may be awarded are determined by the court and paid by the defendant.